Welcome to

The Marketing Department

Corporate level brand + marketing strategy for online biz owners and entrepreneurs

So, you’re an online business owner ready to grow..

but you’re overwhelmed by all the choices and steps on the way to your goals? Maybe you’re just getting started. Maybe you have a brand but you don’t know how to use it? Maybe you’re feeling like you need a sounding board and some guidance but you’re not ready for a 10K incubator…YET!

Okay so that’s where I come in..

Work 1:1 with me

For brand + marketing strategy and creative direction to develop the trajectory of your online business. We’ll work on building you a strong foundation starting with your brand and expanding into all areas of your biz like; creative direction, services and products, client experience, digital marketing, and even planning out your brand investments to help you decide when it is time to bring in a pro for assets like graphics, social media, copy, and web. You’ll use what we work on each month for years down the road.

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Who am I? That’s a secret I’ll never tell. Just kidding.

Thanks for letting me have that GG moment.

hannah facing left smiling

Hi, I’m Hannah.

I’m a brand strategist + digital marketer with over ten years in the marketing field. My specialty is working with online business owners to take a look at the big picture, identify the gaps in their brand and marketing strategy, and then create a roadmap to their business goals.

You bring the biz, I’ll help you build the brand.

This intensive isn’t a one size fits all solution, it is completely custom to you. I meet you where you’re at in your business with what you have.

During our 1-hour sessions we’ll do things like:

Create short-term and long-term plans

Review and create marketing collateral

Develop a comprehensive roadmap for growth

Check some of those scarier, looming, items off your mile-long todo list.

Here’s what we’re after:

Authenticity

Hannah holding both book and coffee

Your brand is more than your service or product. It is more than who you are. It is an authentic blend of the who, what, why and then some that allows you to stand out from your competition and put your best digital foot forward to attract your dream clients.

Alignment

Hannah holding and looking the picture

We’re bringing it all together and keeping it consistent. We’re defining what it means for you to be “on brand” and creating the path to alignment! This goes beyond getting your ducks in a row, it is about creating a plan that feels good to you and your biz, budget, and bandwidth as you grow.

Emotional Connection

Hannah holding the book while smiling

Connecting with your ideal audience is KEY. We’ll work together to develop strategic and creative that inspires an emotional response in your client base and gives them the warm and fuzzies, lights a fire, sparks a spark! We’re building a brand your clients fall in love with and come back to again and again.

Here are some of the Q’s my clients are asking themselves and stressing the eff out over:

I know I need a logo but what is a brand?

How will people know I exist?

Do I need a website?

Should I hire a copywriter or a social media manager?

Does this new product make sense for me to sell?

What should I do for my brand shoot?

Am I supposed to be running ads?

Which email platform do I use?

WTF is Google My Business?!?

Why do my Canva templates look weird?

What wewill cover:

Brand Identity / Storytelling / Client Experience / Sales / Digital Marketing / Collabs / Influencer Marketing/ Outsourcing

WHAT YOU’LL GET

We will meet once a month to build the creative direction of your business ranging from brand strategy, to visuals, to marketing strategy.

More than “just advice”- this is DOING. We are curating your business’s future with the perspective of a marketing and branding lens.

Access to weekly office hours and group Slack channel for any questions that may pop up before our calls.

Custom curated experience over the course of your contract. No more procrastination or feeling stuck in a time loop. It is time to treat your biz like a client! Let’s do this!

Optional Add On: 60 minute Human Design Reading with Stacy Keele to help you better understand YOU and help me better understand how to set you up for success. We’ll use what you learn to create a roadmap that works with your strengths. You can read more about why this is a big deal below!

What you don’t get:

There’s no competing with other biz owners for airtime on a group Zoom.

This is not a one size fits all, at your own pace, one and done “course.” This is personal creative direction and brand strategy specifically for your brand and biz.

I’m not a VA. If you’ve got a to-do list full of graphics to be designed and emails to be sent, I’m not your gal and this is not what you’re after.

Why Human Design?

60 min 1:1 Human Design Reading with Stacy Keele

Hannah flips the jacket

Human Design is a map of your energetic DNA rooted in ancient wisdom + science. It is a tool to help you build the life (and business!) you WANT to be living as opposed to the life you’ve been TAUGHT to live. Think of it as your energetic blueprint for running the business of your dreams!

Hannah grabs the under shoulder jacket

You’re an online biz owner for a reason. You are unique. You are special and the world NEEDS your work! You are unlike anyone else in your field and thus, you are designed to attract clients, market your services, and create branding that is specialized to YOUR Human Design. Imagine a business that feels expansive, lucrative, and EASY! This is the power of learning your Human Design.

Hannah grabs the jacket and put at her back

How your energy is meant to show up in the online space How to make aligned decisions when it comes to your business Your personal strategy behind client attraction Your biz archetype + how to use the gifts associated with it How to navigate potential pitfalls such as imposter voice, worthiness wounds, + distractions More!

Hannah completely wears the jacket

Stacy Keele is a certified Human Design Reader and ICF accredited life + authenticity coach. She has helped hundreds of clients learn their energetic DNA, focus their energy, and go on to make 5 figure sales, find their spark, + reconnect with their life’s purpose. Aries. Projector. Pole Dancer. Spoonie. Stacy values throwing out the rule book in favor of living life on her own terms and helping YOU do the same!

  • TESTIMONIALS

    “I had the inspiration and vision for my business but I needed help bringing my dream to fruition. Hannah translated all of my ideas into cohesive branding that encompasses everything I want my customers to feel. It’s truly amazing how well she was able to dive into my head and totally understand my creative concept even when I was unclear.

    Not only was the branding perfection, she really created a roadmap that got me from conception to launch. I would have been spinning my wheels if it wasn’t for her help with my offer suite, client management platform and social media strategy. She was also able to refer me to some amazing industry professionals that I would have been hard to connect with if not for her introduction. Hannah’s guidance helped me define my brand and my business and gave me so much clarity and confidence on how to proceed. This program paid for itself after my very first client but I’m certain that my investment in Novel’s services will be paying off for years to come.”

  • TESTIMONIALS

    “Novel Marketing Co. helped us to refocus and create a new strategy for our six-year

    old brand. Her expertise, outside perspective, and fresh, new ideas, are exactly what Naturally Lewis needed! I would highly recommend Hannah and her services to help elevate your brand and message to the communities you serve!“

  • TESTIMONIALS

    “As an Art Director for the ad agency for Otis Technology I had the pleasure of working with Hannah for a couple of years during her time there. In that time Hannah spearheaded a giant shift in how Otis approached their branding +

    marketing, moving it into the direction of creating a ton of content and utilizing lifestyle as well as studio imagery. While planning and executing shoots whether they were in the mountains of New Mexico, tactical training facilities or in the safety of a studio, Hannah's contributions and insights were more valuable than I can describe. She brought understanding of her product and company, an open mind for how shoots can be fluid and we need to shift with the tide as long as we keep objectives in mind, and she brought a boat ton of patience especially when dealing with me..

    Hannah's ability to listen, understand and then engage with the production teams quickly made her a part of any crew we worked with. Her professional demeanor representing Otis when working with partners is unmatched and I truly hope I get to work with her again in the future.“

Not sure if this is the right fit for you?

Book a complimentary coffee chat and we can talk it over!