Sterling Roots
Third generation artist & creator
Working on Emily’s website felt like working in a gallery. Her beautiful pieces of wearable art and her adventurous spirit drove the creative behind her website and brand element design. Her jewelry is inspired by the nature she and her family experience on their frequent travels. My goal was to create a website and elements neutral enough to let the pieces be the focal point and stand on their own, but meaningful and beautiful enough to make Emily proud of her business’s visual identity, and feel like it was totally “her.”
The Scope: Visual Elements, Brand Refresh, Website Design, Email Marketing
I never really thought much about my website until I was traveling and wanted to give someone my information so they could purchase. I was embarrassed of the way it looked and functioned. I’m proud to send people there now!
— Emily Dicob, Sterling Roots Silversmith
*Logo by Rachel Grunert. Photography by Olivia Grant Creative.